So, you have decided to buy an ActionCOACH franchise. We can tell you unreservedly that you have made the best decision. Buying into an ActionCOACH franchise can be considered a meaningful investment in yourself – and a future proof career.
As the world’s premier business coaching franchise, ActionCOACH offers two different models to those wanting to make a business out of business coaching. The model you choose will depend largely on where you see yourself going with your business as well as your investment level. We will help you make the right choice based on your background, abilities, experience and vision.
As a starting point, ask…
Am I entrepreneurial with the desire and ability to build and mentor a team of business coaches?
Or, do I want to work directly and closely with my clients from a home office?
If you see yourself growing a business coaching empire, the Firm model is for you. If you want that personal connection with your clients as the only coach in your small business, the Practice model is better suited to you.
More about the Firm
This model is for the entrepreneurial minded. Someone who wants to grow a profitable, commercial enterprise with several business coaches working for them. Yes, you will provide coaching services to some clients but your primary focus will be to grow your firm and to support your business coaches. Certainly, you must have an emotional connection with your business and have a passion for developing people and their businesses. But, this model gives you the ultimate opportunity to build and lead a coaching firm that can work without you.
In a Firm model, the Senior Franchise Partner is required to have a branded office, employ as a minimum, a Marketing Manager or BDM, and can employ an unlimited number of coaches over time, thus building out a true Professional Service Firm. As a Senior Franchise Partner, you will have to grow the revenue each year for the term of your agreement. For instance, in the first year, you will be required to grow revenue to $15,000 per month. This increases annually until by the commencement of your sixth year, your revenue is at $55,000 per month, thereafter, continuing to add $10,000 per month/year
In Practice
With this model, you become a certified ActionCOACH and own a coaching practice in which you are the only certified coach. With this model, it is all about lifestyle. Our Practice partners enjoy the freedom and
flexibility of a streamlined relationship-based business, selecting their own clients, and working on their own terms from a home office – although we do recommend that our Practice partner have a branded office. As a Practice owner, you too will have revenue targets to meet in the first five years. By the start of your second year, your revenue should be at $10,000 per month and by the start of your sixth year, your monthly revenue should be $45,000 per month. Thereafter, no further revenue increases are mandated.
Introducing territory mapping
ActionCOACH has recently introduced territory mapping which applies to both the Practice and Firm models. When you purchase your license, you also purchase the rights to your territory which offers you exclusivity to market in that geographical area and the assurance that ActionCOACH will not sell another franchise there. It is possible to own more than one territory. Territories can also be bought and sold which means you have a sellable asset.
Practice partners have exclusivity in smaller territories while Firm franchisees have exclusive access to larger territories, with Firm model territories comprising two adjoining business areas and Practice model territories comprising half of a designated business area. We guarantee at least 10 000 businesses in each business area to which you have exclusive rights to market. Currently, ActionCOACH has 229 defined areas in Australia and 58 in New Zealand. For comprehensive details on territories and business areas, please download our ebook
Let’s weight it up
Here are the main features of our Firm model:
· You have the opportunity to build and lead a commercial enterprise
· You can employ an unlimited number of coaches as your grow your business
· You can use the ActionCOACH brand
· You buy a tradable asset
· There will be no further franchise partners resident within your owned region
· You can own multiple areas to which you have exclusive rights
· Purchasing a single region will cost $75,000 once off (includes Kickstarter programme)
· Monthly Base Royalty Fee of $1950, or 10% of the Minimum Performance Requirement
· Marketing Fee of 5% of revenue, capped at $2, 000 per month
· As the Firm owner, you will get full ML support
· Initial franchise term is 15 years
Here are the features of our Practice model:
· You are the only coach, with close and direct contact with all of your clients
· Can use the ActionCOACH brand
· You buy a tradable asset
· There will be no further franchise partners resident within your owned region
· You can own multiple areas to which you have exclusive rights
· Purchasing a single region will cost $45,000 once off (includes Kickstarter programme)
· Monthly Base Royalty Fee of $1950, or 10% of the Minimum Performance Requirement
· Marketing Fee of 5% of revenue, capped at $750 per month
· Full ML support to Practice Owner
· Initial franchise term is eight years
The next steps
Whether you choose to go into Practice or build a Firm, your initial outlay includes a range of powerful and educational tools to start your business and run your own ActionCOACH franchise. You also receive in depth training, which will teach you everything you need to know about using the unique ActionCOACH system and how to market and sell your services to clients. Click here to learn more about ActionCOACH franchise opportunities!
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