Skip to content

14 Points of Culture

ActionCOACH’s “14-points of culture” are at the heart of our organisation. They define the core values of our brand and what it really means to be an ActionCOACH.


I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times.



I take full responsibility for my actions and the consequences they bring, both in my personal and professional life. I am accountable for the results I achieve, and I understand that in order for things to improve, I must first make changes within myself.


I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I clear up all broken agreements immediately.



Good enough isn’t. I always deliver products and services of exceptional quality that add value to all involved for the long term. I stay on a path of constant and never-ending improvement and innovation.



I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip.


I totally focus my thoughts, energy and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. I display my inner pride, prosperity, competence and personal confidence. 


I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about.


I am a team player and team leader. I do whatever it takes to stay together and achieve team goals. I always come to a resolution, not a compromise. I am flexible in my work and able to change if what I’m doing is not working.


I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. 


I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.


I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I follow the system exactly until a new system is introduced. 


I am consistent in my actions so my clients and team mates can feel comfortable in dealing with me at all times. I am disciplined in my work so my results, growth and success are consistent.


I am a truly grateful person. I say thank you and show appreciation often and in many ways, so that all around me know how much I appreciate everything and everyone I have in my life.


I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own worth and that of all others. 

AC Logo

30 years of growing businesses

Our History

Founded over 30 years ago, ActionCOACH pioneered the business coaching industry.

Almost three decades later, ActionCOACH is still the #1 business coaching franchise globally.

  • Over 1,000 business coaches globally
  • Operating in over 80 countries
  • Serving 10,000+ businesses
  • 3,500+proven business growth strategies, processes, and systems

We work on your business transformation. Join a free Membership Event and become part of our community or book a Free Strategy Session with a business coach!

Get a free strategy session